Does press advertising really work for small business - follow up

The second advert that we created has yet to be published - should appear in the next few days.

The first advert which asks 'do you need your website to attract more business?' and offers a FREE report to help you understand how to win more business through your website, has generated one response! A small company asked for a free report which we are happy to do but come on! You would think that there would be a bit more of nibble on the old fishing line than one.

The response actually came from a second publication we put the advert in. I visited a networking event in Bristol called Only Connect. Whype took out a full page advert in the delegate handbook which only cost £55. The company who contacted us were at the same event and asked for the report mentioned in the ad.

So far the answer to the question 'Does press advertising really work for small business?' is probably not. Obviously this depends on what you business is and where your customers are. As a business we have yet to find anything better than networking and developing solid relationships.