Everyone knows that, for small and medium businesses especially, visibility is critical. If people are not aware of your business, your products, or your services, there is little hope of them ordering from you. Since the companies with the lowest brand awareness are often those who have the least budget for big ad campaigns, they undoubtedly have the most to gain from lower cost ways of spreading the word.
Viral marketing is a strategy that encourages people to pass on a message to others, theoretically creating the potential for independent growth in exposure, taking advantage of rapid multiplication to explode the message to a wider audience. www.whype.co.uk/articles/six-steps-viral-marketing
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