Stand out, be different, don't be a Mailchump!

Using Aweber, Constant Contact or Mailchimp? Well here's how to do so and not to look like a monkey!

Whichever email system your company uses to send out your email communications, make sure you make it your own.

Ensure that whoever receives the email knows who it has come from. How many times have you opened an email and thought ‘not another generic template I don't recognise’ *delete*? My guess is quite a few.

Avoid this happening to you by having a custom template designed, creating a brand for your communications that is unique to you as well as aesthetically pleasing and in keeping with the rest of your marketing communications.

Don’t hide the company logo away in the bottom corner, display it loud and proud as an integral part of the template. If your customers are familiar with your brand (which I imagine they are) then they will associate it with good service, quality and reliability. So make sure they can see it.

Use company colours for your template, automatically relating it to your brand. Once customers associate these email communications with your brand they will take the time to read the contents and click on the links, driving new and old customers to your site.

If you are already sending email communications; newsletters, e shots, e-zines, whatever you choose to call them, then you will have an established database. This database will have been collated from customers (data collected from purchases), potential customers (data sourced) or almost customers (those who have signed up to receive emails.) More often than not you will be sending different communications to different segments.

But if time and budget only permits one template and one design – KEEP IT SIMPLE.

Nobody wants an overly showy template, your customers want to be able to locate the information they need, they don’t want to be shifting through fancy typography and hidden java games to get to their discount code.

So in a nutshell, keep it branded, make it your own - but don’t show off!

Need some help with a custom branded email template? Want to make sure that ALL of your marketing communications follow your company brand? Drop us a line now for a free brand appraisal at info@whype.co.uk or visit our website at www.whype.co.uk