But more than ever now, the first place people look for information on a company is their website, and if yours isn't up to scratch then they're probably not going to stick around!
Here are 7 signs your website may need a revamp:
1) YOU can't find information on the site. You know that there's a page on blue widgets SOMEWHERE but you've got no idea where it is! You even resort to Google to find it, until you have to go back to your webmaster and ask them for help. If you can't find info on your site, how do you expect your clients to?
2) You have a clip art / stock image / flaming logo. Once upon a time it was OK to have all of these things (although we're not to sure about the flaming logo, it has to be said!). Now, customers expect to see a professional looking site that's not stuck in the early 90s.
3) You don't have a CMS. A Content Management System means that you can update your website's text yourself at any time. No waiting for you web designer to stop playing World of Warcraft and no having to stack up updates until there are enough to justify them. Adding and changing content with a CMS is child's play – you NEED a CMS!
4) You have no images at all. Dull dull dull.... next!
5) The message of each page isn't visible in the first screen of text. It may be obscured by a huge flash header, or you may just have garbled your way through 500 words. I want to know that you can do what I want in the first 2 paragraphs, and I want to see them quickly!
6) You don't have any contact details on your site. Apart from this being against the law in some cases, what makes you think I want to give money to someone when I don't even know where they are based?
7) You don't give a phone number. In much the same way I want the comfort of knowing I can call you if I need to. Chances are, I won't need to, but I'd like to know that I can.
There are many more ways to tell that your website needs a revamp, but how many of these 7 sins are you committing?
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