What Do Your Email Communications Say About You?

We send and receive emails every day, some we read and take note of, others we open and delete.

You want your email communications to be the former. There is so much noise and hype in the marketing world; you need to understand how to make your communications worth reading!

Here are our top tips on how to create eye catching, relevant email marketing communications.

Drive site traffic through customer reviews

Remember all those satisfied clients who have given you great feedback? Put it on your website!

These are not only a great way of engaging with your audience but they are great for SEO purposes. You can also drive site traffic through promotion. Create an email communication with a link to a product review – including customer reviews and feedback. After this, step up your game by dividing your audience into segments so that customers receive content that is relevant to their purchasing behaviour.

Engage with social media

There’s that phrase again, social media. There is no getting away from it. Use your email marketing to increase your twitter following, place a link on your emails to your profile encouraging people to follow you. The more people you have engaging with you online, the more you can involve them with your brand – allowing them to feel a part of it. Someone once described it as creating a corporate family, letting the man on the street have a say in your brands decisions, this will have an impact down the line, after all – the customer’s always right, right?!

Increase activity through a targeted and personalised approach

• When a new subscriber signs up to your email communications, send newcomer communications;  welcome emails, introductory offers – this gives them an incentive to return to your site. Highlight key areas of the website that may be of interest – i.e. special offers, customer reviews etc.
  
• Take a note of what email communications are particularly effective. After you send each communication keep a record of who has contacted you and about what. See if sales have increased. Also, the opposite, if you have sent out a communication and sales have dropped and calls have stopped coming in, maybe it’s worth looking into why.
  
• Separate your database into sections, who is going to be interested in what? Personalise the communications you are sending them, will a 65 year old retired gentleman be interested in half price bikinis?! Hopefully not. (Unless of course, that’s the type of market you’re in!)
  
• Have a look through your customer database, reward regular customers with retention deals, % off items, for example. Similarly, through incentives to those who have not purchased in a while. What did they last buy and when. Send them a special offer to entice them to come back. They may be thinking of going elsewhere so it’s important to engage with them and let them know they are still a valued customer even if they haven’t purchased for a period of time.

Refer a friend

Ensure all your communications have a ‘share this’ button, allowing your database of customers share your news with their friends. Similarly, a ‘tweet this’ button or a ‘share this on facebook’. The more platforms you can get FREE publicity on, the better, especially as these recommendations are coming from one of your existing customers, people will take more note.

Eye catching design

Don't just use plain text, or a standard template – make sure that your email communications stand out by having a custom design that matches the rest of your marketing materials. Think about it – would you send out your brochure as a black and white photocopy? Of course not! So don't treat your email communications as if they don't matter – in some cases it could be a person's first impression of your company – make it a good one!

For eye catching email designs and bespoke newsletter templates, see our main website or drop us a line at info@whype.co.uk.

Tell us how you make your email communications stand out in the comments below!